Conta was born from frustration — watching brands waste six-figure ad budgets on polished content that nobody trusted. We built the UGC playbook that changes that.
We believe the era of the polished corporate ad is over. Consumers are too smart, too savvy, and too skeptical. The brands that will win the next decade are the ones who let real people — real customers, real creators, real voices — tell their story.
UGC isn't just a tactic. It's a fundamental shift in how brands earn trust. And trust is the only thing that converts.
In 2019, our founders had spent $400,000 on beautifully produced brand videos. The ROAS was 0.9×. They were losing money on every ad.
Out of desperation, they asked 5 customers to film 30-second videos on their phones talking about the product. The results were shocking — a 4.2× ROAS on a $200 production budget.
That discovery became Conta. We spent the next 6 years systematizing what we'd learned — testing 12,000 UGC creatives, working with 500+ brands, and building the playbook that anyone can use to replicate those results.
Every recommendation we make is backed by real performance data from real campaigns. We test everything before we teach it.
Creators are partners, not vendors. When brands treat creators well — with fair pay, clear briefs, and creative freedom — the content is always better.
We don't believe in one-hit creative magic. We believe in repeatable systems that generate winning content consistently, month after month.
The brand that learns fastest wins. Our frameworks are designed to cut time-to-insight from 30 days to 72 hours.
UGC strategy shouldn't be reserved for enterprise brands. We believe a 3-person team can execute as effectively as an agency with 50 people.
If something doesn't work, we'll say so. The playbook evolves constantly — we retire outdated tactics and add what's working now.
A small team with deep expertise in UGC, creative strategy, and performance marketing across Tokyo, London, and New York.