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Script Templates

Write Scripts That Sell in 10 Minutes

Stop staring at a blank page. Our proven script frameworks are used by 500+ brands to produce UGC that converts on TikTok, Meta, and YouTube Shorts.

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UGC Script Steps

Proven Frameworks

4 Script Structures That Drive Conversions

These aren't random templates — each framework is engineered to hit specific funnel stages and viewer psychology triggers.

The Problem Agitate Solve (PAS)

Most Popular

0:00

HOOK

"Struggling with [PROBLEM]? You're not alone."
State the exact pain point in 2–3 words. Be specific — "breaking out every week" not "skin problems."

0:03

AGITATE

Describe the consequence of NOT solving it. Make it feel real and urgent. "I spent $400 on products that did nothing."

0:10

REVEAL

Introduce the product as the discovery. "Then I found [BRAND] and everything changed." Show it naturally, not like an ad.

0:18

PROOF

Share 1–2 specific results. "In 2 weeks my skin was clear for the first time in 3 years." Specificity = credibility.

0:25

CTA

"Link in bio" or "Tap to shop" — keep it casual, not salesy. Match the platform's native behavior.

The Before/After Story

Top ROAS

0:00

HOOK

Show the AFTER first. "This is my skin NOW — here's how I got here." Hook with the result, reveal the journey.

0:03

BEFORE

Cut to the before state. Keep it honest and relatable. The contrast is what drives engagement and saves-to-shares.

0:10

JOURNEY

Quick narrative of the process. "I started using [PRODUCT] every morning. Here's what happened week by week…"

0:22

AFTER

Return to the current result with fresh context. Include specific, measurable outcomes wherever possible.

0:30

CTA

"I wish I found this sooner — link in bio if you want to try it." Empathy-driven CTA converts better than hard sells.

The 3-Benefit Listicle

Best for Meta

0:00

HOOK

"3 reasons I haven't stopped using [PRODUCT]." Promise list format — viewers stay because they want all 3.

0:03

BENEFIT 1

Lead with the most surprising or counterintuitive benefit. Something the viewer wouldn't have guessed. Show it visually.

0:12

BENEFIT 2

The emotional benefit — how it makes you feel, not just what it does. "I actually feel confident leaving the house now."

0:20

BENEFIT 3

The practical/value benefit. Price, convenience, speed. "And it's honestly cheaper than my old routine."

0:28

CTA

Soft close: "If any of those resonated, check it out — link below." Don't over-sell at the end of a trust-building format.

The Honest Review

High Trust

0:00

HOOK

"Honest review of [PRODUCT] after 30 days." The word "honest" disarms skepticism and increases watch time.

0:04

CONTEXT

Who you are, why you tried it, what you were skeptical about. Build credibility by showing you weren't a true believer initially.

0:12

PROS

2–3 genuine positives with specific examples. Avoid superlatives. "It actually does X" beats "It's amazing."

0:22

CON

Include ONE minor criticism. This is essential — it makes the whole review feel authentic and builds massive trust.

0:30

VERDICT

"Overall, would I recommend it? Yes. Here's why." Close with a balanced, confident recommendation.

Hook Library

30 Proven UGC Hooks

The first 2 seconds determine everything. Use these tested hooks across your formats.

Curiosity Gap

"I wasn't going to share this but I have to…"

Creates irresistible intrigue. Viewer must stay to find out what you're revealing.

Controversy

"Unpopular opinion: [PRODUCT] is overrated. Unless…"

Polarizing statements spike engagement. The "unless" forces viewers to stay for the pivot.

Specific Result

"I lost 8 pounds in 3 weeks — here's exactly what I did."

Specificity beats vague claims every time. Numbers create immediate credibility.

Empathy

"If you struggle with [PROBLEM], this is for you."

Direct audience identification creates instant connection and stops the scroll.

Mistake Frame

"I wish I knew this before I spent $500 on [CATEGORY]."

Loss aversion is powerful. Viewer stays to avoid making the same mistake.

Visual Proof

[Show result on screen] "How? Watch this."

Lead with visual proof before any words. The image earns the attention for the explanation.

Script Builder

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CTA —

Playbook Steps