Strategy
Why 73% of UGC Ads Fail — And the 3 Variables That Predict Winners
After analyzing 12,000 UGC ad creatives across 500+ brands, we found that most failures come down to three predictable mistakes. Here's how to avoid all three before your next brief goes out.
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Creator Sourcing
You don't need expensive creator marketplaces. These five channels consistently deliver high-quality UGC creators at budget-friendly rates for eCommerce brands.
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TikTok Ads
TikTok's latest algorithm change significantly affects how UGC ads are distributed. Here's what changed and the 4 adjustments you need to make to your creative strategy this month.
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Hooks
Hook testing is the highest-leverage thing you can do for your UGC performance. After running 50 hooks across 12 campaigns, here's exactly what the data says works in 2026.
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Meta Ads
Scaling a winning creative is tricky. Scale too fast and you'll exhaust the audience. Scale too slow and you leave revenue on the table. Here's the framework we recommend.
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Scripting
This 28-second UGC script used the PAS framework with one unusual twist. We're sharing it word-for-word along with the performance data and the reasoning behind every line.
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