Featured Case Study
⭐ Case Study of the Year 2026
Beauty · Skincare
How GlowLab Went from $15K/Month Ad Spend to 5.8× ROAS in 8 Weeks
5.8×
ROAS
71%
Lower CPA
$340K
Revenue in 8 Weeks
GlowLab was running polished studio ads at $15K/month with a 1.4× ROAS. After implementing Conta's playbook — switching to UGC creators, running systematic hook tests, and using the Before/After format on Meta — they scaled to $340K in 8 weeks with a 5.8× ROAS.
Health & Fitness
FitFuel Nutrition
4.4×
ROAS
58%
Lower CPA
24
Assets/Month
Scaling from 3 to 24 UGC Creatives Per Month Without a Full-Time Team
FitFuel's 2-person team used Conta's script templates and creator brief system to 8× their creative output. Their winning Before/After transformation ad ran profitably for 11 weeks.
Before/After Format
Script Templates
TikTok + Meta
Fashion & Apparel
Nomad Luggage
3.9×
ROAS
61%
Lower CPA
$128K
Revenue (6 Weeks)
How Nomad Cut CPA by 61% Using Systematic UGC Testing
Nomad's performance team ran 5 hook variations simultaneously in the first week. The winning hook ("I almost didn't buy this — here's why I'm glad I did") ran for 9 weeks.
Hook Testing
Talking Head
Meta Retargeting
Home & Lifestyle
CleanSpace
6.1×
ROAS
$0
Creator Cost
89
Customer Videos
$0 Creator Budget: How CleanSpace Got 89 UGC Videos from Their Own Customers
CleanSpace sent a post-purchase email asking for a 30-second video in exchange for a 20% discount. 89 customers responded. Their top customer video now generates $12K/month in revenue.
Customer UGC
Email Flow
Zero Budget
Tech & Gadgets
PocketPower
3.2×
ROAS
44%
Lower CPA
$76K
Revenue (4 Weeks)
How a Gadget Brand Used Tutorial UGC to Overcome Purchase Hesitation
PocketPower's product was technical and hard to explain in a photo ad. Tutorial UGC showing real use cases cut their purchase hesitation rate and drove $76K in 4 weeks on TikTok.
Tutorial Format
TikTok Ads
Demo-Led